December 10, 2009 – 7:01 am
There are a lot of names for what we do in practice – alternative, holistic, complementary, integrative. But behind the labels, we all have one thing in common: we’re trying to help others. The catch, however, is that in order to find those people who need our help, most of us have to make some effort to market our services.
Sometimes, though, the very thing that makes many practitioners so good at what they do – their ability to connect with and be sensitive to others - also makes them very, very uncomfortable with the idea of marketing. Behind many of the questions we get from practitioners is a common theme: I’m shy/introverted/timid/reserved. How can I promote my practice?
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September 5, 2008 – 1:46 pm
During our sabbatical in Paraguay, we started a free clinic using donations from patients back home.
As word spread, it became a common sight to find people scattered about the various shady spots outside our makeshift clinic waiting for la doctora, and trying to get a some relief in a place where a dollar day wasn’t an uncommon wage.
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As your practice grows, you’ll be faced with challenges and critical choices that can make a huge difference in your success over time. When these junctures arrive, though, you’ll make your best decisions if you’re not hampered by fear. Here are some of the most common practice fears and tips on how to avoid them.
Fear of Debt/Spending
Top of the list for many alternative health practitioners is the fear of incurring debt. For most, it would be more accurately described as more debt – by the time they get out of school, many CAM professionals are heavily debt-laden.
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