January 3, 2008 – 3:14 pm
Reader M writes:
I’m wondering what the best way is to network with other practitioners in a small area. I’m feeling uneasy, shy, and even slightly pushy just cold-calling people, especially in planning exactly what I want to say. I don’t want to inconvenience people, and I don’t want them to feel like I am trying to take business away from them.
We’ve touched on leveraging professional referrals (one of our 5 P’s), but I want to go into this in more detail and give you a step-by-step system that works.
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September 4, 2006 – 4:55 pm
There is a natural progression to starting an alternative health practice. After opening your doors, the first order of business is, of course, to get as many new patients as quickly as possible. Unfortunately, a natural second step in this process is to forget all about these patients once they leave the office. The file goes safely in the cabinet, and the next time it comes out is when the patient takes the initiative to call for an appointment.
Getting your holistic patients to return with regular frequency iswhere you start to reap the rewards of the hard work and expense of attracting new patients to your practice in the first place. It’s where you begin to turn your focus from the external world of prospective patients, to the internal world of the existing patients in your practice.
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PracticeBuilders.com has a series of newsletters that have some great practice growth content. While most of their clients have been MD’s, there are a lot of DC’s on the roster.
March 27, 2006 – 12:39 pm
A little follow-up to the post on valuing a practice.
It’s surprisingly difficult to get CAM practitioners to consider buying patient or client files. To me, it’s a no-brainer.
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