January 20, 2010 – 5:00 am
Getting new clients takes time, energy and sometimes money. For all that investment, it’s a shame when they don’t come back. We’ve had a lot of faces through our practice doors over the years, and while we do our best to keep them engaged, we don’t retain everyone. As a result, we’ve got our share of “dead” files in the back room.
This year at our strategic planning day, one of our team members came up a great idea for reactivating some of those old patients. It only takes a few minutes a week, and although we’re just starting out, I think it’s a great plan.
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October 14, 2009 – 7:01 am
Note: Kevin Doherty is one of the first people I stumbled across a few years back when we started this blog. He built a successful acupuncture practice, then went on to become an author and business coach.
He’s a smart guy, which I like, but he’s also walked the talk, building a six-figure income while maintaining a life.
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December 1, 2006 – 2:42 pm
For their 50th anniversary a couple of years back, Chiropractic Economics posted a pile of free marketing articles on their website. There’s enough weekend reading here to keep you busy for a while…
http://www.chiroeco.com/50/market/index.html
Related Posts:
Practice Help for Chiropractors
PracticeBuilders.com has a series of newsletters that have some great practice growth content. While most of their clients have been MD’s, there are a lot of DC’s on the roster.
Chiro.org offers an amazingly comprehensive set of resources for new and established chiropractors. There’s a great deal of practical office management information, including an office practices guidebook and several forms. It’s a great resource for down-to-earth “how do I manage my day-to-day” type issues. Hit the site, and follow the “chiropractic tools” link.
(Click here for Part 1)
When you buy a practice, you’re making an investment – you’re putting your money somewhere in anticipation of it multiplying. So just like stocks, mutual funds, or your savings account, you want the best return on your investment (ROI).
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March 22, 2006 – 12:09 pm
“I’ve got an opportunity to buy some patient files from another chiropractor, but I think the price is high. How do I know how much to pay?”
Good question. Let’s assume for the moment that buying files in general is a good idea. (I think it is.)
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Getting new clients takes time, energy and sometimes money. For all that investment, it’s a shame when they don’t come back. We’ve had a lot of faces through our practice doors over the years, and while we do our best to keep them engaged, we don’t retain everyone. As a result, we’ve got our share of “dead” files in the back room.