Monthly Archives: April 2009

Joint Advertising With Your Colleagues: An Example

April 30, 2009 – 9:23 am

After the last post on collaborating with your colleagues to help your practice, I thought I’d share the ad we put together. This is a full page newspaper ad that we were able to buy for very little cash since we split it five ways.

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By Dan | Posted in marketing, naturopathic marketing | Comments (4)

A Bigger Pie: How Getting Friendly With Your “Competition” Can Help Your Practice

April 16, 2009 – 7:06 am

pieRecently, the naturopaths in Collingwood and surrounding area got together to discuss some joint marketing for Naturopathic Medicine Week. There are more practitioners here than ever (and many more coming soon), and this is something we’ve been wanting to do for years – to collect all our “competition” in one spot and chat.

Why, you ask? Because for us, competition really is good for business and patients. Here’s why turning your competitors into collaborators benefits everyone.

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By Dan | Posted in marketing, practice marketing, strategy and philosophy | Comments (5)