Monthly Archives: January 2008

The Blueprint for Practice Growth through Giving

In support of our post last week on giving as the key to professional networking and referrals come two things. The first is scientific research revealing a link between charity and wealth. The second is a fantastic new book, The Go-Giver: A Little Story About a Powerful Business Idea.

The Go-Giver is the story of Joe, an ambitious young man who yearns for success. Joe’s trouble, however, is that the harder he works, the further away his goals seem. That all changes when Joe meets an enigmatic man named Pindar who teaches him that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives —ultimately leads to unexpected returns.

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How to Comfortably (and Successfully) Grow Your Professional Referral Base

Reader M writes:

I’m wondering what the best way is to network with other practitioners in a small area. I’m feeling uneasy, shy, and even slightly pushy just cold-calling people, especially in planning exactly what I want to say. I don’t want to inconvenience people, and I don’t want them to feel like I am trying to take business away from them.

We’ve touched on leveraging professional referrals (one of our 5 P’s), but I want to go into this in more detail and give you a step-by-step system that works.

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