November 28, 2007 – 12:00 pm
Okay - I haven’t tried this out, but I have to admit the demo looks pretty slick.
Patient Prompt emails, calls, or text messages your clients to remind them of their appointments, allows them to respond to confirm, and it does it all automatically. Reminder calls consume quite a bit of time for us these days, but I can’t imagine not doing them. This might be just the solution.
I’m not sure how patients would respond to the automated system. You can actually record your own message so that clients hear a familiar voice, but I still tend to lean more toward the full-service, “real person” approach from a service quality perspective. If you’ve tried it, or have any thoughts, leave a comment and let us know.
November 22, 2007 – 6:38 am
Massage Therapist “M” writes:
“I need suggestions on what to include in introduction letters to MD’s to telling them about my massage services.”
We’ve touched on this before, but here are some specifics you might consider when writing to an MD:
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November 12, 2007 – 12:42 pm
Chuck McKay, author, marketing guru, and founder of Advance My Practice is looking for practitioners with a talent for writing who might be interested in joining their team of contributing editors. You’d be writing for fame, not fortune, but it looks like Chuck’s putting together a good team, and he’s a nice fella, too.
If you’ve got something to say about marketing a practice, you can contact Chuck here.
November 5, 2007 – 8:03 am
Many of you know that Tara and I spend last winter doing volunteer health care and economic development work in Paraguay, SA. It really was an incredible experience - the positive impact on our health and family was remarkable.
The real bonus benefit was that our practice was profitable while we were away, and ran like clockwork. The outlook since we’ve returned has been even rosier: the practice is making more than it would have had we never left, we’re working less, and patients are getting better results. In short, taking time away = more health and more wealth. Counterintuitive? Perhaps, but true nonetheless.
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November 1, 2007 – 11:44 am
Reader M. asks:
“Any advice for a new practitioner debating between joining a practice or starting a practice of my own? I am faced with an opportunity to join a thriving practice. I’m weighing the convenience/earning potential (esp. in the beginning) against loss of practice identity and opportunities down the line.”
If you’re only considering growth, there are really just two benefits to joining a practice. The first is the referrals you might gain from other practitioners in the practice. The second is exposure - growth you might experience simply from being in a busy office - walk-in exposure, signage, traffic, goodwill, and other benefits of the location and the business.
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