September 27, 2007 – 6:33 am
ChineseMedicineTools.com offers a broad spectrum of TCM practitioner resources - you’ll find everything from forums, podcasts and a wiki to product suppliers and research. You can even get your own hosted blog. The site has over 400 registered users, so the forums have a reasonable level of activity. Registered users can submit their own sites/blogs to the site’s listings. Check it out here: ChineseMedicineTools.com
September 25, 2007 – 9:39 am
If you don’t have a blog by now, you likely know someone who does. In fact, as of April 2007, there were approximately 120,000 new blogs being started each day. That’s right - each day.
So…as a practitioner, do you need one? Should you have one? Do you want one? Does it matter?
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September 18, 2007 – 10:38 am
The other day I gave a little insight into how our website is going to bring us an estimated 100 new patients next year.
Today’s job? Teach you how to replicate this for your site using search engine optimization - creating your site in a way that helps it rank higher on search engines like Google. (If you’re not doing this on your own, pass these on to your web-geek. Web designers are often designing for looks not results, and a few little things can make a big difference.)
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September 12, 2007 – 5:45 am
Let’s get this right out in the open: I don’t think you should create or update your own website.
Unless you really love doing it, it’s not worth your time. As a CAM practitioner, your time is better spent on your practice or on other things you love.
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September 10, 2007 – 9:48 am
To kick off the practice website series, I want to focus on giving you some why before the how. Understanding exactly why your website will contribute to practice growth makes it a lot easier to dedicate the resources to creating your first website or improving your existing one.
Although you can make money directly online - you can sell supplements, run ads, sell books, etc. - the reality is that it takes some time and dedication to make money doing business this way. For the average CAM practitioner, your practice website is about patients. And although you can create good reasons for people to regularly re-visit your site, it’s new patients that provide a particularly compelling motive for having a website and making sure it does its job.
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September 4, 2007 – 11:53 am
The posts from CAM Practice Website Series are listed below, including:
- Why it’s critical to have a website for your practice
- What your site should include
- Easy, inexpensive ways to get up and running
- How to get visitors to your site, and ensure that your site gets the rank it deserves on search engines
The posts are CAM-practitioner-friendly: as low-tech, and high-impact as possible. They should be helpful for any practitioners who don’t currently have websites, or those who want to get more out of their existing site.
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