August 31, 2007 – 8:07 am
The latest podcast from SoundPractice.net is an interview with Owen Dahl, MBA,, author of Think Business! Medical Practice Quality, Efficiency, Profits on the topic of the true cost of seeing a patient. It’s mainly for MD’s, but the principles are the same for any CAM practice. If accounting isn’t your strong suit, there’s a good review of the differences between fixed, variable, direct and indirect costs, and a few other interesting tidbits.
What I found most interesting was a question Dahl posed: what’s it worth to your practice to see one extra patient a day? It’s worth pondering. Even if you’re not overflowing with clients, those cancellations, missed appointments and other avoidable gaps really do add up if you do the math.
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August 30, 2007 – 7:35 am
We’ve been considering some new treatments and tools, so Tara’s going through her usual willing victim/guinea pig phase, being poked, prodded and zapped. It reminds me again of how effective it is to fully immerse yourself in the patient experience, and how great it is for referrals. When was the last time you actually were a patient, as opposed to just treating one?
Switching roles has some fantastic benefits, including: Read More »
August 27, 2007 – 7:42 am
The folks at Acutoronto have taken some of their homespun promotional print materials and made them available for sale on their site. I haven’t seen them up close to check the quality, but they may be worth a look.
Acutoronto
August 10, 2007 – 10:36 am
We’re off for a two week break. It’s an annual summer getaway for us - no phones, TV, or internet. In fact, there’s no power. The place is off the grid, and runs on solar juice.
We’ll be back in a couple of weeks, so if we don’t get to your practice questions right away, hang in there.
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Here’s a quick shout out to a few acupuncture blogs with a marketing/practice growth slant that you might enjoy. Drop by if you’ve got a minute.
Acupuncture Marketing Blog
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August 1, 2007 – 12:34 pm
Wholistic Solutions offers an ongoing series of workshops on “Developing a Successful Practice”. The series is in four independent parts, delivered semi-regularly in a number of cities across Canada and the US. Your staff can attend, too.
You can get a PDF of the events and registration info here, or visit the main site for more info.
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