After the post on marketing with integrity, I thought it’d be useful to provide an example of putting the principles to work.
Referrals from existing patients are critical to growth. Good patients tend to refer other good patients, and that cycle is an important one for growing your practice with the kind of patients you want. If you read the post on marketing with integrity, you’ll know that aligning the type of patients in your practice with your health care and business philosophy is important.
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Reader W., a naturopath, is facing a staff ultimatum: “I need a raise or I quit.”
What’s the best thing to do?
a) Give In
b) Do nothing/ Call the Bluff
c) Negotiate
d) Accept The Resignation
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I came across a tidbit today that does a great job of describing the difference between running a business and running a holistic practice. It’s from Rich Dad’s Cashflow Quadrant, the second in the Rich Dad series of books:
“Those who are true “B’s” (Business Owners) can leave their businesses for a year or more, and return to find their business more profitable and running better than when they left. In a true self-employed type business, if the “S” (Self-Employed) left for a year or more, the chances are there would be no business left to return to.
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