Are Newspaper Ads Right for Your Practice?
Entrepreneur.com has a good introductory article on newspaper advertising:
Newspaper Ads
They touch on demographics briefly, but for alternative health practices, I’d suggest you pay close attention to your target market when deciding whether to run an ad. Sure, everyone needs health care, but not everyone wants or can afford your health care. Ask yourself, “Who’s reading this publication?” when choosing, and supplement that with demographic info supplied by the publisher.
Related posts:
- Grow Your Practice with Newspaper Inserts
- How to Guarantee You Take a Decent Vacation
- Joint Advertising With Your Colleagues: An Example
- 5 Things To Do In Your Practice From Day One
- New Patient Referrals: The 5 P’s
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-Dan & Tara
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Dan, posted on
August 2, 2006 at 3:33 pm, filed under
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